Shahab
Shirani

A new sports-media brand had almost no audience and needed enough relevance to attract sponsors.

Analyzed audience behavior and authored a bachelor thesis, graded 9.5, on what audiences actually want to watch.

Engagement followed specific formats, platforms and cadence, not publishing volume.

Built and executed a weekly format and platform plan, alongside the brand's first website and an ASICS × SPĒXS teaser.

A three-location fitness business had no structured view of customer experience or retention drivers.

Ran an importance–performance analysis on previously untouched customer-satisfaction data.

A small number of customer-journey moments showed the largest gaps between importance and performance.

Built retention and offboarding recommendations and embedded onboarding, satisfaction and exit surveys as a continuous learning system.

A paraffin-wax and vaseline manufacturer needed to win and retain international buyers across multiple regions.

Mapped destination markets, landed-cost dynamics and FOB/CIF pricing by destination.

Competitiveness was decided by landed cost, not list price.

Targeted high-fit buyers and managed quoting, negotiation, documentation, bills of lading, shipping and tracking.

Grow domestic ferroalloy sales while preparing the Floryan sub-brand for European market entry.

Built a manufacturer database and mapped the procurement managers who made the purchasing decisions.

A small group of high-probability buyers mattered more than maximum reach.

Used direct phone outreach and sample dispatch; documented specifications, certifications and buyer requirements for Europe.